A crowdfunding film for engine oil recycling
A full crowdfunding video for a start-up that built a unique system to recycle engine oil, from storyboard to final edit, shot during my agency years.
- Role
- Storyboard, shoot and edit, agency side
- Where
- Agency
- What I did
- StoryboardingFilmingEditing
The brief
A crowdfunding film has one job: make people care enough to back something they've never heard of. CirculOil's story had a strong hook, and the film needed to get it across in a couple of minutes.
- 1
Storyboard
The script turned into frames, using the creative examples and styling the client had shared.
- 2
Shoot
Two days on site at their premises in the Cotswolds.
- 3
Edit
Interviews, b-roll and graphics cut into the final film.
On location
Once the storyboard was signed off, we spent two days at their premises in the Cotswolds shooting interviews, talking heads and b-roll of the technology in use.
The founder's interview, and the graphics that explain how the system works.
The edit
The edit leads with the problem in numbers, lets the founder explain the solution in his own words, and shows the system working, so the ask at the end feels earned.
