A sharper site for a surveying firm, with no rework
Fosse Surveying have been doing land and measured building surveys out of Castle Donington for over 25 years. Their website needed to catch up with the quality of their work.
- Role
- Designer and WordPress build, through Hive
- Worked with
- Fosse's directors and their SEO partner
- Where
- Studio
- What I did
- Web designUX/UIWordPress
The brief
Two things had to happen at once: a redesign, and an SEO plan from a separate partner. Done in the wrong order, one undoes the other. A new site built first gets torn up for SEO; an SEO plan written first doesn't fit the new design.
Planning it together
So we held scoping sessions with the SEO partner up front. The structure, page list and content were agreed by both sides before any design started, which meant nothing had to be redone later.
- 1
Scope together
Structure and content agreed with the SEO partner first.
- 2
Design in Figma
The brand they already had, with a sharper finish.
- 3
Build in WordPress
Pixel perfect, at the client's request, then QA and launch.
The design
Fosse already had a brand people knew, so I kept it and gave it a sharper finish: their green and their logo, with more space, cleaner type and real photography of surveyors at work.
The new homepage on desktop and mobile. Services and certifications sit high up, because that's what a client checks first.
From Figma to WordPress
At the client's request I built the site myself, pixel perfect in WordPress, then stayed on through QA and launch. Designing and building it meant nothing got lost between the two.
Really impressed with the website design. It looks clean, modern, and professional, with an easy-to-use layout and smooth navigation. Jack was very easy to work with.
Chris Stamp, Director, Fosse Surveying
