BCM
A brand refresh for a cognitive marketing agency
BCM is a B2B cognitive marketing agency. Their logo needed refreshing, and it needed to work on everything from a business card to a sign on the wall.
- Role
- Designer, agency side
- Where
- Agency
- What I did
- Logo designCollateral
01
The refresh
After a number of initial concepts, this was the refresh that got approved: a confident lowercase wordmark with a single bright accent, simple enough to hold up in one colour and distinctive enough to own a black background.
The refreshed logo, reversed and on white.
02
Carrying it across
A logo only proves itself in use, so the concept sheet showed how the mark carries across collateral: business cards, letterheads, notebooks and signage, like the stationery at the top of this page.
Business cards and the wider stationery set.
