A shield for a start-up sports network
Splinkr is a networking platform that links athletes at every level to clubs and sponsors around the world. A low budget project, where the logo was the only deliverable.
- Role
- Designer, agency side
- Where
- Agency
- What I did
- Logo designCollateral concepts
The brief
The client came with clear ideas: the colour, a shield, and the name. My job was to take that vision and bring it to life in a minimal, modern style.
The mark
The shield nods to club crests, which every athlete knows, and an S runs through it as a single line. It's simple enough to work at favicon size and bold enough to sit on a shirt.
Stacked, horizontal and the mark on its own.
Reversed out on dark, with the brand orange version at the top of the page.
Where it could go
The brief stopped at the logo, but I threw in some branded collateral ideas to show where the visual language and imagery could go next: athletes at every level, framed by the shield.
Collateral concepts: from grassroots to pro.
I've been in business for over 30 years, and I've worked with countless marketing and graphic design agencies. Working with Jack is a breath of fresh air. I am currently on my fourth project with him, and will continue working with him on future ones!
Sam Cholera, Splinkr and PTFC
