One Net Zero logo, then five years of everything else
It started with one identity for the council's Net Zero scheme. Five years on I'm still their creative partner, working like an outsourced in-house team.
- Role
- Creative partner, through Hive
- Year
- 2021–now
- Worked with
- Council teams, Rugby Art Gallery & Museum and partners
- Where
- Studio
- What I did
- LogoIdentityPostersExhibitionsAnimation
Rugby Net Zero
Rugby Net Zero (RNZ) is the council's commitment to bringing its own CO2 emissions down to zero by 2030. It needed an identity that could sit next to the council's brand without disappearing into it.
I took it from start to finish: concepts, development, the final mark, a palette, curated typography and full brand guidelines.
A modular logo: wide, stacked and the icon on its own, so it fits anything from a billboard to a social avatar.
Pages from the guidelines.
A toolkit, not just a rulebook
The council's own team would be making most of the RNZ material, so alongside the guidelines I made a one-page toolkit: the essentials on a single sheet, so anyone can make something on brand without reading forty pages first.
The Local Plan, animated
Planning documents are long and hard going, so the council wanted an animated explainer for its Local Plan.
- 1
Script
A rough script to agree what the film has to say.
- 2
Storyboard
The script turned into frames, so everyone could see it before anything was made.
- 3
Style and assets
Characters and scenes designed in an agreed style, then signed off by the client.
- 4
Animation
Everything brought to life and cut together.
Frames from the Local Plan explainer.
Out in the town
That first brand job opened the door. Since then I've picked up briefs across the council and its partners: campaign posters and banners, billboards and community hoardings, exhibition artwork for Rugby Art Gallery & Museum, and economic strategy documents.
Artwork for the KAPOW! comics exhibition at Rugby Art Gallery & Museum.
Community art hoardings, and the Super Summer campaign.
Above and beyond with animations. The quality alone bolsters our key campaigns and has impressed internal staff and customers.
Daniel Yare, Digital Marketing Officer, Rugby Borough Council
Why it lasts
No procurement panel for every banner, no re-explaining the tone of voice. They need something, I make it. Five years of that means I know the town, the teams and the audience almost as well as they do.
